AEG and Crypto.com to lead the future of the creative capital of sports, music and entertainment with a new naming rights deal for iconic Los Angeles venue, formerly known as STAPLES Center
Recognizing that these technologies will be at the forefront of fueling the future of culture, creativity and entertainment in Los Angeles, AEG and Crypto.com will unveil the new Crypto.com Arena on Christmas Day.
The new deal includes official designations in Crypto.com Arena, LA LIVE, Microsoft Theater, The Novo, Los Angeles Lakers and the LA Kings, strategically placing the fastest growing crypto platform in the forefront of the global sports and live entertainment industry for the next 20 years
LOS ANGELES – Today, Crypto.com, the world’s fastest growing cryptocurrency platform, and AEG, the world’s leading sports and live entertainment company, launched a landmark 20-year deal on naming rights which will rename the STAPLES Center owned and operated by AEG, one of the most iconic and globally recognized sports and entertainment arenas in the world. Starting December 25, the Multi-purpose Arena, which hosts hundreds of marquee annual events and serves as the official home of the Los Angeles Lakers and LA Clippers of the NBA, the LA Kings of the NHL and the Los Angeles Sparks of the WNBA, will be known as Crypto. com Arena. The deal also makes Crypto.com an official partner of the Los Angeles Lakers and LA Kings cryptocurrency platform.
To kick off the partnership, AEG and Crypto.com will unveil the new logo and other branding elements, including internal signage for the new Crypto.com Arena on Christmas Day, when the Los Angeles Lakers host the Brooklyn Nets. . All exterior signage on the site will be replaced by June 2022.
Since opening its doors in 1999, the iconic arena, located in downtown Los Angeles, has served as the backdrop to some of the most memorable and prolific live sports and entertainment moments and events. that have taken place over the past 20 years and together, through this partnership, AEG and Crypto.com will help shape the next 20. Each year, the world-class venue hosts over 240 major high-profile events of national and international distinction and over 4 million guests with events ranging from professional sports, concerts, family and awards shows, boxing and special events, including the GRAMMY Awards, NBA All-Star Games, and NHL All-Star Games, among others. It has also hosted some of the biggest names and shows in music and live entertainment in concert and at 19 of the past 21 GRAMMY Awards.
This partnership, brokered by AEG Global Partnerships, places the Crypto.com brand at the center of some of the biggest and most significant moments in live sports and entertainment to unfold over the next two decades. It also highlights the growing influence and widespread adoption of Crypto.com’s cryptocurrency platform and NFT marketplace around the world.
“Known as the Creative Capital of the World, the City of Los Angeles and the people who inhabit it have always been pioneers, pushing boundaries and innovating as undeniable global leaders in culture and entertainment,” said the co-founder of Crypto.com. and CEO, Kris Marszalek. â€œWe are very excited to partner with AEG and make a long-term investment in this city, starting with Crypto.com Arena in the heart of downtown, and using our platform in new ways and creative so that cryptocurrency can fuel the future of world-class sports. , entertainment and technology for fans of LA and around the world.
Located in the heart of the entertainment capital of the world, the award-winning 20,000-seat arena has become a global symbol of excellence that has not only redefined and revitalized downtown Los Angeles, but has also helped set the standard for industry for the best – Leading facilities management for other leading sites in the world.
“This partnership represents the fastest growing cryptocurrency platform and largest live sports and entertainment company in the world, converging to drive the future of live sports and entertainment as well as the incredible legacy of this arena for decades to come, â€said Todd Goldstein, Chief Revenue Officer of AEG. â€œThis marks an exciting new chapter in the history of our company and our respective industries, and we couldn’t be more thrilled to have such a visionary partner as Crypto.com to support our global fan base and local community. ”
As the exclusive naming rights partner, Crypto.com will engage millions of sports and entertainment fans every year in premium branded areas of the arena, including a 3,300 square foot activation space in the arena. entrance to the building, as well as dedicated activation areas in the main arena hall and throughout the LA LIVE campus. Additionally, the new relationship will see Crypto.com feature prominently throughout the site with large-scale premium branding and signage inside and outside the facility.
â€œThis partnership is about the future,â€ said Dan Beckerman, President and CEO of AEG. â€œAEG and Crypto.com not only share a vision for innovation and the future of sports and entertainment, but we also have a common commitment to our communities where we work and live. We look forward to partnering with Crypto.com to create meaningful initiatives to bring this vision to life in the years to come. ”
Crypto.com and AEG are committed to working in the Los Angeles community to prioritize sustainability and community engagement. AEG was one of the first companies to adopt a greenhouse effect reduction target based on the global warming limit of 1.5 Â° C recommended by the Intergovernmental Panel on Climate Change (IPCC). Crypto.com is committed to going carbon negative by the end of 2022 by offsetting more carbon than is generated by all of the organization’s activities.
Negotiations were conducted on behalf of AEG by Nick Baker and Russell Silvers, co-COOs of AEG Global Partnerships and on behalf of Crypto.com by Steven Kalifowitz, chief marketing officer of Crypto.com and Gilad Rodkin , Senior Vice President of Marketing. from Crypto.com. Both sides recognize that the process quickly ended due to a mutual understanding of each other’s activities and a common desire to collaborate and create something truly unique for the future of Los Angeles and the fans around the world.
Crypto.com recently partnered with Matt Damon on their first global campaign to officially introduce the platform to users (watch it here). The campaign will be part of Crypto.com’s portfolio of global brand partnerships, including UFC, F1, Paris Saint-Germain and NBA Philadelphia 76ers, NHL Montreal Canadiens, team esports Fnatic and the Lega Serie A, the Italian football league and Twitch Rivals. Crypto.com continues to dominate the sports sponsorship industry, as the premier official cryptocurrency sponsor and NFT partner of UFC and F1Â®. Earlier this year, Crypto.com became the first crypto platform to partner with an F1 team, the first to partner with an NHL team (Montreal Canadiens), and the first to partner with a professional sports league (Lega Serie A).
Founded in 2016, Crypto.com today serves over 10 million customers with the world’s fastest growing crypto app, as well as Crypto.com Exchange and Crypto.com DeFi Wallet. Crypto.com NFT is NFT’s premier collecting and trading platform, carefully curated from the worlds of art, design, entertainment, and sports.
Crypto.com has focused on building a regulated business in each market where the business operates. As a result, Crypto.com has a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO / IEC 27701: 2019, CCSS Level 3, ISO27001: 2013 and PCI: DSS 3.2.1, Level 1 compliance and independently assessed at Level 4, the highest level for NIST cybersecurity and privacy frameworks. Crypto.com also has the industry’s largest insurance policy of $ 750 million.
With its head office in Singapore and more than 2,600 people in offices across the Americas, Europe and Asia, Crypto.com is accelerating the global transition to cryptocurrency. Find out more: https://crypto.com