the BANDAI NAMCO group’s co-creation program, “GUNDAM x Future Technology”, to tackle social problems; Extended “GUNDAM OPEN INNOVATION” application period
TOKYO, September 24, 2021 / PRNewswire / – Special content from the directors behind that of Yokohama â€œMoving GUNDAMâ€ Available on the official website; New application period: July 15-October 15, 2021–
The BANDAI NAMCO group has launched a sustainable development project powered by GUNDAM, “GUNDAM UNIVERSAL CENTURY DEVELOPMENT ACTION (GUDA)”, and brought together fans from all over the world as well as many external partners to plan and undertake various initiatives for children of the world. future. As part of the initiative, “GUNDAM OPEN INNOVATION” was created with the aim of bringing together new ideas and technologies that can cope with the many problems encountered in society such as population and global environmental issues. In order to further promote the initiative, it was decided to extend the application period for an additional month.
Official site: https://www.bandainamco.co.jp/guda/goi/en/
What is â€œGUNDAM OPEN INNOVATIONâ€?
“GUNDAM OPEN INNOVATION” is a program to create dreams and future hopes by revisiting the similarities between the real world and the fictional era of GUNDAM, the “universal century”, and by merging “GUNDAM” with “future technologies” to deal with the social problems that exist in both worlds.
The vast world of GUNDAM is full of untapped technologies and possibilities that have not yet become reality. Under the concept of bringing together creativity, knowledge and passion to realize these fictitious technologies and possibilities, an open invitation is issued to the public to bring together innovative ideas and technologies under the theme and area of â€‹â€‹sustainability to face challenges. subjects relating to a futuristic society, such as population and global environmental issues, as well as considering space as a viable frontier.
A first call for applications was announced in July this year, with the deadline for the first phase set at Sunday August 15th, and an application deadline for the second phase set on Wednesday September 15th. An overwhelming number of applications were received, with numerous requests for extension of time. In order to receive as many ideas as possible, a third phase deadline has been decided and set for Friday, October 15, in the hope of seeing more ideas to come.
During this opportunity, BANDAI NAMCO want everyone in the world to consider applying. The initiative is open to everyone in the world, as BANDAI NAMCO seeks a brighter place in the future.
Interview video “GUNDAM OPEN INNOVATION” by the Chief GUNDAM Officer (CGO), Koji Fujiwara, and the directors of the Yokohama “move GUNDAM”
An interview video is now available to the public, featuring the CEO and CGO of BANDAI NAMCO Entertainment, Koji Fujiwara, which welcomes “GUNDAM OPEN INNOVATION” and the directors of “moving GUNDAM” which was built last year in Yokohama: Akinori Ishii, Wataru yoshizaki (director of Asratec Corp. and chief robot designer), and Masaki kawahara (NOMURA Co., Ltd. Content Integration Center / Creative Director of NOTORA).
In the interview, Yoshizaki mentions that, if he participates in the “GUNDAM OPEN INNOVATION” initiative, he would like to develop a machine that recreates the robotic movements depicted in the GUNDAM series such as Zaku’s skillful and delicate finger movements.
Fujiwara mentions that instead of just recreating the GUNDAM brand scenes, he would like to focus on topics that can lead to causes of good, while also finding solutions to societal issues as part of the main goal of â€œGUNDAM OPEN INNOVATIONâ€, which is to integrate the charm of the GUNDAM brand so that its initiatives are diffused throughout the world.
The interview also discusses what the future of GUNDAM holds and how BANDAI NAMCO has pushed the GUNDAM brand into products and services. Fujiwara mentions that in communicating with GUNDAM fans, he would like to move GUNDAM from intellectual property (intellectual property) to SP (social property), an iconic figure in the company.
Official site “GUNDAM OPEN INNOVATION”: https://www.bandainamco.co.jp/guda/goi/en/
“GUNDAM OPEN INNOVATION” will look forward to many co-creative plans to bring a vision that will create a sustainable future society with GUNDAM.
* The information contained in this document represents information as of the date of the press release. Information may be updated without notice after publication.
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SOURCE BANDAI NAMCO Entertainment Inc.